CHAPTER 4

Managing Cash Flow

Effective cash flow management is essential for the financial stability of your allied health practice. Keeping a close eye on cash flow ensures you have enough liquidity to cover day-to-day expenses, pay bills on time, and invest in growth. Poor cash flow management can lead to shortfalls, missed opportunities, or insolvency. Here’s how to manage your practice’s cash flow effectively:

1. Cash Flow Forecasting

Cash flow forecasting is a proactive way to predict and plan for your practice’s financial needs. By estimating future cash inflows (like patient payments) and outflows (like wages, rent, and supplies), you can anticipate potential shortfalls and take action before problems arise.

Short-Term Forecasting:

  • Weekly or Monthly Projections: Focus on the day-to-day financial requirements of your practice.
  • Short-term forecasts help you plan for expenses like rent, wages, and supplies.
    Patient Appointment Trends: Estimating revenue based on scheduled appointments and average billing per patient will give you insight into expected cash inflows.

Long-Term Forecasting:

  • Quarterly or Annual Projections: Take a broader view of the practice’s financial health, including major upcoming expenses (e.g., equipment purchases, and tax payments) and periods of higher or lower patient volume (e.g., holiday seasons).
  • Investment Planning: A long-term forecast will help you decide when to invest in growth, such as expanding your practice, hiring new staff, or upgrading equipment, without jeopardising cash flow.

Why It Matters

A cash flow forecast gives you a clear view of future liquidity, allowing you to make informed decisions about spending, borrowing, and saving. It helps prevent cash shortages, ensures your bills are paid on time, and highlights when you may need to seek financing or adjust your operations.

2. Strategies for Managing Cash Flow

To maintain healthy cash flow, strategically managing your receivables, payables, and cash reserves is crucial. Here are some key strategies to consider:

Managing Receivables

  • Efficient Invoicing: Ensure invoices are sent promptly after each patient visit. Consider automated invoicing through your practice management software to avoid delays.
  • Follow-up on Payments: Monitor overdue accounts regularly and follow up with patients who haven’t paid. Offering online payment options or payment plans can make it easier for patients to settle their bills on time.
    Deposit or Prepayment Options:
  • For high-value treatments, consider requiring a deposit or prepayment, which ensures cash comes into the practice before the service is provided.

Negotiating Payment Terms with Suppliers:

  • Extended Payment Terms: Negotiate longer payment terms with suppliers to delay cash outflows, which can help align your payment schedule with cash inflows from patient billing.
  • Bulk Discounts: Some suppliers offer discounts for purchasing supplies in bulk. While this may involve a larger upfront expense, it can save money in the long run and reduce the frequency of payments.

Maintaining a Cash Reserve:

  • Cash Buffer: Keep a cash reserve for unexpected expenses or periods of slow patient traffic. A healthy cash buffer ensures you can pay critical expenses, such as wages and rent, even during downturns.
  • Emergency Fund: Allocate a portion of your revenue to an emergency fund, which can be used to cover unexpected costs like equipment repairs or sudden increases in expenses

Why It Matters

These strategies ensure that you have a steady cash stream to cover expenses while avoiding unnecessary borrowing or financial strain. Proactive management of both incoming payments and outgoing expenses helps maintain a positive cash flow balance.

3. Tools for Cash Flow Management

Using the right tools can streamline cash flow management and help you keep accurate financial records.
Cash Flow Management Software

  • Standalone Tools: Software like Float or Pulse can provide specialised cash flow forecasting, budgeting, and real-time analysis. These tools help visualise future cash positions and highlight potential cash flow gaps.
  • Integrated with Accounting Software: Many accounting systems, such as Xero, MYOB, or QuickBooks, include cash flow tracking features. These systems allow you to manage invoicing, bill payments, and cash flow projections all in one place, reducing the risk of error and improving efficiency.

Practice Management Software:

  • Billing and Payment Tracking: Systems like Cliniko or Nookal can integrate with accounting software to streamline invoicing and payment collection. Automated billing ensures that payments are processed promptly, reducing receivables and improving cash flow.

Banking Tools:

  • Online Banking Alerts: Many banks offer real-time notifications when payments are made or your account balance drops below a certain threshold. These alerts can help you stay on top of your cash flow and avoid overdrafts.
  • Line of Credit: Setting up a business line of credit with your bank provides quick access to funds during cash flow crunches, offering a buffer when expenses exceed immediate cash reserves.

Why It Matters

Using the right tools helps automate and simplify cash flow management, reducing the administrative burden on you and your team. These tools provide real-time insights into your practice’s financial position, enabling more informed decision-making.

Conclusion

Managing cash flow effectively is critical to the success and sustainability of your allied health practice. By forecasting both short-term and long-term cash flow, implementing strategies to manage receivables and payables, and utilising cash flow management tools, you can ensure your practice remains financially healthy. Proactive cash flow management not only helps you meet your day-to-day obligations but also allows you to invest in the growth of your practice with confidence.